How to Measure ROI of Internet Marketing
How do you measure Return on Investment (ROI) of Internet Marketing? The web lends itself to be measured. After all every impression of a graphic being measurable, the path from which your visitor...
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How Facebook’s Close Friends Feature Can Affect Your Brand’s Wall Posts
Close Friends On Facebook Have you stumbled across the Close Friends feature on Facebook? It appears as an alert as you log in to your Facebook profiles. A very welcome feature indeed considering...
View ArticleWhen Ratan Tata Tweets You Really Need To Ask – Have I Been Ignoring Twitter?
When a stalwart industrialist like Ratan Tata, with just 57 but powerful messages to the world does it on Twitter, it would be the penultimate call for Industry leaders who are, to a great extent,...
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Facebook Introduces Offers, Share exclusive offers only with Facebook fans...
It appears that in a bid to become advertiser friendly, and get closer to delivering ROI, Facebook has introduced Offers. With this option, brands can now provide exclusive offers to their Facebook...
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Can A Specialist Digital Agency Help In Improving Your ROI
Asha Ravaliya, is CFO at BC Web Wise In the new world of marketing, Return on Investment (ROI) has become a key performanceindicator for marketing managers. The shift is towards a real-time approach to...
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Measuring ROI – Timesheets For A Digital Agency
Nitin Patil is PHP Team Lead @ BC Web Wise Do you get a clearly defined commitment from your agency on the resources and time, and cost of tools it invests in your project? Are you able to identify why...
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Micro Targeting Using Paid and Owned Media
Vishal Agrahari, Media Head A much more specific form of market segmentation is possible today, as opposed to the generic profiling of consumers that erstwhile marketers used to conduct. This provides...
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